This piece is for the ad redesign project, which was to find an ad and recreate it to send a different message than it was intended to. This ad is from Mcdonalds and shows an employee who looks utterly drained and pretty much a windup-toy. As in there is a wind-up in his back, and he has a heart that is apparently bleeding out of his chest, and a suitcase filled with Mcdonalds related papers.
There is no pattern, singular subject for this piece, and no contrast because nothing really sticks out, most colors are the same or closely related. The man might be emphasized and of asymmetrical balance, but that doesn't exactly count for much, considering most of my projects are like that. The picture conveys some unity, it is alright to enjoy with your eyes so I would consider it to have unity.
This piece means or represents the tired and broken down employee that Mcdonalds has working for them, because you know minimum wage. There are two messages hidden in this image, the first is that Mcdonalds is an evil corporation that wants you to drink it's coffee so you can work harder for it. The second is that I am slowly losing my sanity writing all of this (50ish paragraphs done in one sitting).
I feel like this image is successful in showing the evils of the Mcdonalds corporation or at least their criminally bad coffee skills. I think it has a decent amount of unity, but it just looks too bland, not enough going on to justify calling it a true redesign. The picture could have done with more changes to the actual ad, like color or text, or changing any core part of the original structure.
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